Taiwan's only zero-waste fashion brand, Story Wear, will present its new 2025 collection, "ONE," at Taipei Fashion Week.

This year marks the brand's sixth anniversary, debuting its hibiscus flower logo and a collaborative design with a 30-year haute couture suit master, showcasing the brand's sweet and resilient vitality.

The creation begins with the "ONE LIFE" chapter, depicting the challenging entrepreneurial journey; then to "ONE • Skyline," inspired by the connection between people and Taiwan's unique mountains, seas, and city skyline, starting from a small self-belief, to cross-domain co-creation, eventually connecting points into lines, demonstrating the value of cross-border connection.

The brand has specially invited image director Wang Shaudi, who has long focused on social inclusion, as the screenwriter, and Sodagreen团长 A Fu as the music director!

Many artists, actors from the Zuo and Plant Theater, models, and celebrities will be invited to walk the show.

Taipei Fashion Week AW24: Fashion, Sports, and Culture in Motion

Taipei Fashion Week AW24 closely follows this summer’s global sporting event, the Paris Olympics, in both concept and theme. The main visual integrates elements of fashion, sports, and culture under the core idea of “Ready to Go,” echoing the spirit of the Cultural Olympics set to commence alongside the Games.

The protagonists of the campaign visual and promotional video are taekwondo athlete Qiu Yi-Rui and professional modern dancer Zhang Yu, who embody movement, discipline, and grace. Dressed in the official team uniforms of the Chinese Taipei delegation to the Paris Olympics—meticulously designed by Taiwanese designer Chou Yu-Ying—they bring together Taiwanese characteristics and craftsmanship in an unprecedented way. With movements that are precise, powerful, and elegant, they capture the rhythm and beauty of the garments in motion.

Carrying forward Taiwan’s commitment to sustainability, Story Wear—founded by designer Chen Guanbai—insists on zero-waste design and the development of a sustainable fashion supply chain. Chen holds firm to the belief that “clothing is a vessel of culture; every garment carries both a story and a sustainable concept.”

The collection draws inspiration from the universal values championed during the French Revolution—liberty, equality, and fraternity—and reflects on the spirit of peace symbolized by the Olympic torch. In a turbulent world, a collective voice has the power to resist war and leave a lasting impact.

This design philosophy transcends the conventional boundaries of sportswear. By breaking away from fixed frameworks, it emphasizes self-expression while creatively utilizing textile remnants and downgraded materials produced within the Li Peng Enterprise textile industry chain. With advanced recycling technology, waste generated across every stage of the supply chain is repurposed—transforming functional fabrics into formalwear. The result is a collection that reimagines classic silhouettes with a unique and innovative character.

ZERO Waste Fashion Brand STORY WEAR - 2024 New Collection

"O" Zero and Infinity | Challenging the Infinite Possibilities of Circular Design
The grand show combines "Zero Waste Design Reality Show," "Collaboration Series with Folk Artist Yao Jui-Chung," and "Diverse Leaders Gather - Speaking Out for Beliefs," bringing social justice to the sustainable runway.

Taiwan's only zero-waste fashion brand STORY WEAR launched its new 2024 collection at Taipei Fashion Week, focusing on "O" zero and incorporating circular concepts from raw materials to design.

STORY WEAR collaborated with artist Yao Jui-Chung, bringing a unique perspective of folk aesthetics from his paintings, combining the voices that need to be heard for justice with fashion clothing and artistic inspiration in the design.

In addition, Sodagreen's leader A Fu was invited to serve as the art and music director for this event.

Founder Chen Guan-Bai said: "This series starts from 'O' zero, in fact, to emphasize the importance of 'original intention'. STORY WEAR pursues sustainable fashion and circular design, but all sustainability originates from the root of people. We hope to cheer for those who work hard in their positions, persevere in pursuing their dreams, and fight for their beliefs. We especially hope that through the integration of art, culture, and fashion, different voices can be heard."